Advertising and Integrated Brand Promotion (with C…

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Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND…

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Advertising And Integrated Brand Promotion


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Author by : Thomas O’Guinn
Languange Used : en
Release Date : 2011-02-16
Publisher by : Nelson Education

Show your students how good advertising is the result of hard work and careful planning with the exciting new

Advertising And Promotions


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Author by : Thomas C. O'Guinn
Languange Used : en
Release Date : 2012
Publisher by :

Show your students how good advertising is the result of hard work and careful planning with the exciting new


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Author by : Thomas C. O'Guinn
Languange Used : ru
Release Date : 2003
Publisher by : ОЛМА Медиа Групп

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating goo

Integrated Brand Promotion Management


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Author by : John H. Murphy
Languange Used : en
Release Date : 2012-01-09
Publisher by :

Advertising And Promotion


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Author by : Chris Hackley
Languange Used : en
Release Date : 2005-02-16
Publisher by : SAGE

This detailed and insightful text explains how advertising comes to cast its shadow over contemporary consumer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications


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Author by : Terence A. Shimp
Languange Used : en
Release Date : 2012-02-28
Publisher by : Cengage Learning

Market-leading ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 9th Edition d

Advertising Promotion And Other Aspects Of Integrated Marketing Communications


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Author by : Terence Shimp
Languange Used : en
Release Date : 2006-01-20
Publisher by : Cengage Learning

ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of mar

Campaign Planner For Integrated Brand Communications


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Author by : Shay Sayre
Languange Used : en
Release Date : 2004-09
Publisher by : South-Western Pub

Campaign Planner for Integrated Brand Communications is designed to help students prepare and present a profes

Promotion In The Merchandising Environment


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Author by : Kristen K. Swanson
Languange Used : en
Release Date : 2015-09-24
Publisher by : Bloomsbury Publishing USA

This fully updated edition broadly covers all categories of promotion with an emphasis on creativity, the prom

The Sage Handbook Of Advertising


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Author by : Gerard J Tellis
Languange Used : en
Release Date : 2007-10-24
Publisher by : SAGE

'In this era of 'snackable' content which satisfies only in the moment, it's great to have a comprehensive Adv

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