Advertising and Integrated Brand Promotion (with C…

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Place yourself in the midst of today’s fast-paced exhilarating world of advertising with O’Guinn/Allen/Semenik/Close’s ADVERTISING AND INTEGRATED BRAND PROMOTION, 7E. This powerful and practical cutting-edge text draws from the authors’ vast experiences in the boardroom and classroom to give you intriguing insights into advertising in the real world. With ADVERTISING AND INTEGRATED BRAND…

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Advertising And Integrated Brand Promotion


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Author by : Thomas O’Guinn
Languange Used : en
Release Date : 2011-02-16
Publisher by : Nelson Education

Show your students how good advertising is the result of hard work and careful planning with the exciting new

Advertising And Integrated Brand Promotion


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Author by : Thomas C. O'Guinn
Languange Used : en
Release Date : 2003
Publisher by : South-Western Pub

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating goo

Advertising And Promotions


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Author by : Thomas C. O'Guinn
Languange Used : en
Release Date : 2012
Publisher by :

Show your students how good advertising is the result of hard work and careful planning with the exciting new


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Author by : Thomas C. O'Guinn
Languange Used : ru
Release Date : 2003
Publisher by : ОЛМА Медиа Групп

Like other aspects of business, good advertising is the result of hard work and careful planning. Creating goo

Advertising And Integrated Brand Promotion


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Author by : CTI Reviews
Languange Used : en
Release Date : 2016-10-16
Publisher by : Cram101 Textbook Reviews

Facts101 is your complete guide to Advertising and Integrated Brand Promotion. In this book, you will learn to

Advertising And Promotion


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Author by : Chris Hackley
Languange Used : en
Release Date : 2010-03-03
Publisher by : SAGE Publications

This bestselling text offers a new synthesis of literature, theory, practice, and research in advertising and

Integrated Brand Promotion Management


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Author by : John H. Murphy
Languange Used : en
Release Date : 2012-01-09
Publisher by :

Advertising And Promotion


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Author by : Chris Hackley
Languange Used : en
Release Date : 2014-11-10
Publisher by : SAGE

This textbook introduces the key concepts, methods and issues within advertising and promotion for students ta

Promotion In The Merchandising Environment


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Author by : Kristen K. Swanson
Languange Used : en
Release Date : 2015-09-24
Publisher by : Bloomsbury Publishing USA

This fully updated edition broadly covers all categories of promotion with an emphasis on creativity, the prom

Promo 2


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Author by : Thomas C. O'Guinn
Languange Used : en
Release Date : 2013
Publisher by :

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