Advertising & IMC: Principles and Practice, 10th E…

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For introductory courses in advertising.

 

An accessible, well-written, and student-friendly approach to advertising.

 

Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The Tenth edition…

price: $269.12 Buy Now

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Advertising


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Author by : Elizabeth Rose McFall
Languange Used : en
Release Date : 2004
Publisher by : Sage Publications Ltd

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This bo

The Advertising Age Encyclopedia Of Advertising


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Author by : John McDonough
Languange Used : en
Release Date : 2015-06-18
Publisher by : Routledge

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "

Advertising To The American Woman 1900 1999


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Author by : Daniel Delis Hill
Languange Used : en
Release Date : 2002-01-01
Publisher by : Ohio State University Press

Whether they're students of advertising history or just reminiscing, readers will be entertained by Advertisin

Advertising


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Author by : Tony Yeshin
Languange Used : en
Release Date : 2006
Publisher by : Cengage Learning EMEA

Advertising is a comprehensive and highly accessible textbook, providing both an understanding of the applicat

Advertising


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Author by : Jen Green
Languange Used : en
Release Date : 2011-12
Publisher by : The Rosen Publishing Group

Discusses the advertising industry, including how effective ads work, how they affect and conversely reflect s

Advertising And Societies


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Author by : Katherine Toland Frith
Languange Used : en
Release Date : 2010
Publisher by : Peter Lang

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on t

Advertising Management


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Author by : Batra
Languange Used : en
Release Date : 2009
Publisher by : Pearson Education India

Branding And Advertising


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Author by : Flemming Hansen
Languange Used : en
Release Date : 2003
Publisher by : Copenhagen Business School Press DK

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and commu

Advertising And The Mind Of The Consumer


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Author by : Max Sutherland
Languange Used : en
Release Date : 2008
Publisher by : Allen & Unwin

Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and expla

Advertising


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Author by : Iain MacRury
Languange Used : en
Release Date : 1998-01-01
Publisher by : Routledge

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of

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