Consumer Behavior (11th Edition)

COMPUTERS / General


For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your…

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Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2015
Publisher by : Pearson Education India

The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made toward

Consumer Behaviour


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Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things

Conceptual Physics Global Edition


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Author by : Michael R. Solomon
Languange Used : en
Release Date : 2015-01-16
Publisher by : Pearson Higher Ed

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy t

Consumer Behavior


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Author by : Frank Kardes
Languange Used : en
Release Date : 2014-01-01
Publisher by : Nelson Education

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-d

Consumer Behavior


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Author by :
Languange Used : en
Release Date :
Publisher by :

Consumer Behaviour


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2013-02-07
Publisher by : Pearson Higher Ed

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they bu

Consumer Behavior


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Author by : Michael R. Solomon
Languange Used : en
Release Date : 2012
Publisher by : Pearson College Division

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumpti

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