Consumer Behavior (11th Edition)

COMPUTERS / General


For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your…

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Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2015
Publisher by : Pearson Education India

The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made toward

Consumer Behaviour


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Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things

Conceptual Physics Global Edition


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Author by : Michael R. Solomon
Languange Used : en
Release Date : 2015-01-16
Publisher by : Pearson Higher Ed

For undergraduate and MBA courses in consumer behavior. Solomon goes beyond the discussion of why people buy t

Consumer Behavior


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Author by : Delbert I. Hawkins
Languange Used : en
Release Date : 2010-04-01
Publisher by : Irwin/McGraw-Hill

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Whee

Consumer Behavior


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Author by : Schiffman
Languange Used : en
Release Date : 2010
Publisher by : Pearson Education India

Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2000
Publisher by :

This revision of a classic book retains the market segmentation approach that has set the standard for consume

Consumer Behavior


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Author by : Roger D. Blackwell
Languange Used : en
Release Date : 2006
Publisher by : South-Western Pub

(from Prev. Ed.) This text contains diverse and balanced coverage of consumer behavior research in theory and

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