Consumer Behavior (11th Edition)

COMPUTERS / General


For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your…

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Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2015
Publisher by : Pearson Education India

The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made toward

Consumer Behaviour


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Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things

Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2010
Publisher by :

Consumer Behavior


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Author by : Schiffman
Languange Used : en
Release Date : 1983
Publisher by : Pearson Education India

Consumer Behavior


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Author by : Frank Kardes
Languange Used : en
Release Date : 2014-01-01
Publisher by : Nelson Education

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-d

Consumer Behavior


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Author by : Michael R. Solomon
Languange Used : en
Release Date : 2012
Publisher by : Pearson College Division

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumpti

Consumer Behavior Building Marketing Strategy


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Author by : David Mothersbaugh
Languange Used : en
Release Date : 2015-09-01
Publisher by : McGraw-Hill Education

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic u

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