Consumer Behavior (11th Edition)

COMPUTERS / General


For undergraduate and graduate consumer behavior courses.

 

The text that set the standard for consumer behavior study.

 

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

 

This program will provide a better teaching and learning experience–for you and your…

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Consumer Behavior


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2015
Publisher by : Pearson Education India

The 11th edition of Consumer Behavior has been offers a comprehensive view of the leaping progress made toward

Consumer Behaviour


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Author by : Michael Solomon
Languange Used : en
Release Date : 2012-10-24
Publisher by : Pearson Higher Education AU

Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things

Consumer Behavior


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Author by : Del I. Hawkins
Languange Used : en
Release Date : 2007
Publisher by : Irwin/McGraw-Hill

Consumer Behavior


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Author by : Schiffman
Languange Used : en
Release Date : 1983
Publisher by : Pearson Education India

Consumer Behavior


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Author by : Del I. Hawkins
Languange Used : en
Release Date : 2012-04-01
Publisher by : McGraw-Hill Higher Education

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of con

Consumer Behavior And Culture


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Author by : Marieke de Mooij
Languange Used : en
Release Date : 2010-09-29
Publisher by : SAGE

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact

Consumer Behaviour


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Author by : Leon G. Schiffman
Languange Used : en
Release Date : 2013-02-07
Publisher by : Pearson Higher Ed

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they bu

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