Contagious: Why Things Catch On

COMPUTERS / General



The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world” (Daniel Gilbert, author of the bestseller Stumbling on Happiness).

What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But…

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Contagious


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Author by : Jonah Berger
Languange Used : en
Release Date : 2016-05-03
Publisher by : Simon and Schuster

Dynamic young Wharton professor Berger draws on his research to explain the six steps that make products or id

Contagious


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Author by : Jonah Berger
Languange Used : en
Release Date : 2013-03-05
Publisher by : Simon and Schuster

New York Times bestseller What makes things popular? If you said advertising, think again. People don’t list

Contagious


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Author by : Jonah Berger
Languange Used : en
Release Date : 2013-03-14
Publisher by : Simon and Schuster

Why are some products and ideas talked about more than others? Why do some articles make the most emailed list

Invisible Influence


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Author by : Jonah Berger
Languange Used : en
Release Date : 2017-06-20
Publisher by : Simon and Schuster

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the dec

This I Know


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Author by : Terry O'Reilly
Languange Used : en
Release Date : 2017-02-28
Publisher by : Knopf Canada

Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best i

Superfandom How Our Obsessions Are Changing What We Buy And Who We Are


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Author by : Zoe Fraade-Blanar
Languange Used : en
Release Date : 2017-03-21
Publisher by : W. W. Norton & Company

An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom

Trade Off


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Author by : Kevin Maney
Languange Used : en
Release Date : 2009-09-15
Publisher by : Crown Business

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal

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