Friction: Passion Brands in the Age of Disruption

COMPUTERS / General



Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.
 
Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.
 
Friction argues…

price: $17.80 Buy Now

Download Now Read Online

Tribal Leadership


Download Now Read Online

Author by : Dave Logan
Languange Used : en
Release Date : 2009-10-13
Publisher by : Harper Collins

“Tribal Leadership gives amazingly insightful perspective on how people interact and succeed. I learned abou

Friction


Download Now Read Online

Author by : E. R. Frank
Languange Used : en
Release Date : 2015-04-07
Publisher by : Simon and Schuster

This stunning novel by E.R. Frank explores what happens when the truth is worse than the rumor. Twelve-year-ol

The End Of Advertising


Download Now Read Online

Author by : Andrew Essex
Languange Used : en
Release Date : 2017-06-13
Publisher by : Spiegel & Grau

A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse

The Everything Store


Download Now Read Online

Author by : Brad Stone
Languange Used : en
Release Date : 2013-10-15
Publisher by : Little, Brown

"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon o

Friction


Download Now Read Online

Author by : Sandra Brown
Languange Used : en
Release Date : 2015-08-18
Publisher by : Grand Central Publishing

From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden att

Eyes Wide Open


Download Now Read Online

Author by : Isaac Lidsky
Languange Used : en
Release Date : 2017-03-14
Publisher by : Penguin

In Eyes Wide Open, Isaac Lidsky draws on his experience of achieving immense success, joy, and fulfillment whi

Pendulum


Download Now Read Online

Author by : Roy Williams
Languange Used : en
Release Date : 2012-10-02
Publisher by : Vanguard Press

Politics, manners, humor, sexuality, wealth, even our definitions of success are periodically renegotiated bas

Leave a Reply