Hooked: How to Build Habit-Forming Products

COMPUTERS / General



How do successful companies create products people can’t put down?

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?

Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many…

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Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin Canada

How do successful companies create products people can't put down? Why do some products capture widespread att

Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Portfolio

Outlines a model for innovating engaging products that encourage profitable customer behavior without costly a

Hooked


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Author by : Nir Eyal
Languange Used : en
Release Date : 2014-11-04
Publisher by : Penguin

How do successful companies create products people can’t put down? Why do some products capture widespread a

Well Designed


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Author by : Jon Kolko
Languange Used : en
Release Date : 2014-10-28
Publisher by : Harvard Business Review Press

From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fa

Designing For Behavior Change


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Author by : Stephen Wendel
Languange Used : en
Release Date : 2013-11-05
Publisher by : "O'Reilly Media, Inc."

A new wave of products is helping people change their behavior and daily routines, whether it’s exercising m

Growth Hacker Marketing


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Author by : Ryan Holiday
Languange Used : en
Release Date : 2014-09-30
Publisher by : Penguin

A Primer on the Future of PR, Marketing and Advertising A new generation of megabrands like Facebook, Dropbox,

Invisible Influence


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Author by : Jonah Berger
Languange Used : en
Release Date : 2017-06-20
Publisher by : Simon and Schuster

Jonah Berger, the bestselling author of Contagious, explores the subtle, secret influences that affect the dec

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