Made to Stick: Why Some Ideas Survive and Others D…

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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some…

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Made To Stick


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Author by : Chip Heath
Languange Used : en
Release Date : 2007-01-02
Publisher by : Random House

BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch. Mark Twain once observed, “A

Made To Stick 7 Volume Set Videorecording


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Author by :
Languange Used : en
Release Date :
Publisher by :

Switch


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Author by : Chip Heath
Languange Used : en
Release Date : 2010-02-16
Publisher by : Crown Business

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The prim

Decisive


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Author by : Chip Heath
Languange Used : en
Release Date : 2013-03-26
Publisher by : Random House Canada

The four principles that can help us to overcome our brains' natural biases to make better, more informed deci

The Power Of Moments


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Author by : Chip Heath
Languange Used : en
Release Date : 2017-10-03
Publisher by : Simon and Schuster

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can j

Resonate


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Author by : Nancy Duarte
Languange Used : en
Release Date : 2013-07-02
Publisher by : John Wiley & Sons

Reveals the underlying story form of all great presentations that will not only create impact, but will move p

The Jelly Effect


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Author by : Andy Bounds
Languange Used : en
Release Date : 2010-10-20
Publisher by : John Wiley & Sons

Like throwing jelly at a wall, poor communication never sticks. Too much information and not enough relevance

The Art Of The Pitch


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Author by : P. Coughter
Languange Used : en
Release Date : 2016-09-29
Publisher by : Springer

Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising

Connection


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Author by : Randy Olson
Languange Used : en
Release Date : 2013
Publisher by :

The power and importance of storytelling is now widely accepted, but this book goes further to focus on storym

Unbroken


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Author by : Laura Hillenbrand
Languange Used : en
Release Date : 2010
Publisher by : Random House Incorporated

Tells the gripping true story of a U.S. airman who was the soul surviver when his bomber crashed into the sea

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