Marketing: An Introduction (13th Edition)

COMPUTERS / General


For undergraduate courses on the Principles of Marketing.

 

An introduction to the world of marketing using a proven, practical, and engaging approach

Marketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that…

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Principles Of Marketing


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Author by : Gary Armstrong
Languange Used : en
Release Date : 2014-10-01
Publisher by : Pearson Australia

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, e

Principles Of Marketing


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Author by : Philip T. Kotler
Languange Used : en
Release Date : 2017-01-09
Publisher by : Pearson

For Principles of Marketing courses that require a comprehensive text. Help readers learn how to create value

Principles Of Marketing Global Edition


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Author by : Philip Kotler
Languange Used : en
Release Date : 2015-04-02
Publisher by :

"For Principles of Marketing courses that require a comprehensive text" Help students learn how to create cust

Marketing


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Author by :
Languange Used : en
Release Date : 2016
Publisher by :

Marketing An Introduction Mymarketinglab


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Author by : Gary Armstrong
Languange Used : en
Release Date : 2009-02-02
Publisher by : Prentice Hall

This best-selling, brief introduction to marketing teaches students marketing using a customer value framework

Marketing


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Author by : Rosalind Masterson
Languange Used : en
Release Date : 2014-03-25
Publisher by : SAGE

*Winners - British Book Design Awards 2014 in the category Best Use of Cross Media* Get access to an interacti

An Introduction To Management Science Quantitative Approaches To Decision Making


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Author by : David R. Anderson
Languange Used : en
Release Date : 2015-01-01
Publisher by : Cengage Learning

Reflecting the latest developments in Microsoft Office Excel 2013, Anderson/Sweeney/Williams/Camm/Cochran/Fry/

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