Marketing Management

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Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager&#39s contributions to the organisation and its customers, clients, and partners has changed at the same level….

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Marketing Management 3rd Edn


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Author by : Philip Kotler
Languange Used : en
Release Date : 2016-05-05
Publisher by : Pearson Higher Ed

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing conside

Business To Business Marketing Management


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Author by : Alan Zimmerman
Languange Used : en
Release Date : 2017-09-13
Publisher by : Routledge

Business to business markets are considerably more challenging than consumer markets and as such demand a more

Marketing Management 4e


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Author by : Rajan Saxena
Languange Used : en
Release Date : 2009
Publisher by : Tata McGraw-Hill Education

Hospitality Marketing Management


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Author by : Robert D. Reid
Languange Used : en
Release Date : 2009-02-09
Publisher by : John Wiley and Sons

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing

Direct Marketing Management


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Author by : Mary Lou Roberts
Languange Used : en
Release Date : 1999
Publisher by : Prentice Hall International (UK)

This revised te×t includes coverage of electronic commerce, database marketing and research into direct and o

Marketing Management


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Author by : Michael R. Czinkota
Languange Used : en
Release Date : 2001
Publisher by : South-Western Pub

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't n

Relationship Marketing Management


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Author by : Edward Little
Languange Used : en
Release Date : 2003
Publisher by : Cengage Learning EMEA

Relationship Marketing is growing in popularity as a significant component of Services Marketing courses and a

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