Marketing Management

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Marshall/Johnston’s Marketing Management, 2e has taken great effort to represent marketing management the way it is actually practiced in successful organisations today.
Given the dramatic changes in the field of marketing, it is a sure bet that the job of leading marketing manager&#39s contributions to the organisation and its customers, clients, and partners has changed at the same level….

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Marketing Management 3rd Edn


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Author by : Philip Kotler
Languange Used : en
Release Date : 2016-05-05
Publisher by : Pearson Higher Ed

The classic Marketing Management is an undisputed global best-seller – an encyclopaedia of marketing conside

Marketing Management 4e


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Author by : SAXENA
Languange Used : en
Release Date :
Publisher by : Tata McGraw-Hill Education

This edition on the well known text book on Marketing Management lives upto the promises of its earlier editio

Marketing Management Global Edition


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Author by : Philip Kotler
Languange Used : en
Release Date : 2015-04-30
Publisher by :

NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you

Marketing Management


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Author by : Philip Kotler
Languange Used : en
Release Date : 2012
Publisher by :

This is the 14th edition of 'Marketing Management' which preserves the strengths of previous editions while in

Aerospace Marketing Management


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Author by : Philippe Malaval
Languange Used : en
Release Date : 2013-11-12
Publisher by : Springer Science & Business Media

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aer

Marketing Management


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Author by : Michael R. Czinkota
Languange Used : en
Release Date : 2001
Publisher by : South-Western Pub

A marketing management course shouldn't be treated like a principles class. And, an upper-level text doesn't n

Hospitality Marketing Management


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Author by : Robert D. Reid
Languange Used : en
Release Date : 2009-02-09
Publisher by : John Wiley and Sons

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing

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