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Business To Business Marketing Management


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Author by : Alan Zimmerman
Languange Used : en
Release Date : 2017-09-13
Publisher by : Routledge

Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and spec

Business To Business Marketing Management


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Author by : Mark S. Glynn
Languange Used : en
Release Date : 2012
Publisher by : Emerald Group Publishing

This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the b

Handbook On Business To Business Marketing


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Author by : Gary L. Lilien
Languange Used : en
Release Date : 2012-01-01
Publisher by : Edward Elgar Publishing

This insightful Handbook provides a comprehensive state-of-the-art review of business-to-business marketing. It supplies an overview and pioneers new ideas relating to the activity of building mutuall

Business To Business Marketing


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Author by : Ross Brennan
Languange Used : en
Release Date : 2014-04-23
Publisher by : SAGE

This comprehensive yet concise text covers both the theory and practice of business-to-business (B2B) marketing from a European perspective in a globalised world. New to this edition: More coverage of

Business To Business Marketing


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Author by : Nick Ellis
Languange Used : en
Release Date : 2010-11-25
Publisher by : Oxford University Press

The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network

Business To Business Marketing


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Author by : Chris Fill
Languange Used : en
Release Date : 2005
Publisher by : Pearson Education

Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBus

Fundamentals Of Business To Business Marketing


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Author by : Michael Kleinaltenkamp
Languange Used : en
Release Date : 2015-03-02
Publisher by : Springer

‚ÄčThis textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketi

Business To Business Marketing


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Author by : Michael H. Morris
Languange Used : en
Release Date : 2001-03-29
Publisher by : SAGE

Thoroughly updated, this much anticipated new edition provides students with a comprehensive, state-of-the-art view of business to business marketing. With a focus on strategic thinking and acting, th

Rethinking Business To Business Marketing


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Author by : Paul Sherlock
Languange Used : en
Release Date : 1991
Publisher by : Free Pr

Conventional wisdom holds that business-to-business purchasing decisions, unlike consumer buying, are based on rational analysis of comparative specifications. Hardly, says industrial marketing expert