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Consumer Behavior And Culture


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Author by : Marieke de Mooij
Languange Used : en
Release Date : 2010-09-29
Publisher by : SAGE

The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital f

Gender Culture And Consumer Behavior


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Author by : Cele Otnes
Languange Used : en
Release Date : 2012
Publisher by : Routledge

"When considering how we should introduce this volume, we reflected on our own lives as women who both grew up in America, but whose heritages are distinct. We are both daughters of male liberal arts

Handbook Of Culture And Consumer Behavior


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Author by : Sharon Ng
Languange Used : en
Release Date : 2015-04-07
Publisher by : Oxford University Press, USA

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incre

Cross Cultural Consumer Behaviour A Comparison Between Germany And The U S


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Author by : Eva Sutter
Languange Used : en
Release Date : 2005-03-04
Publisher by : GRIN Verlag

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, NĂ¼rtingen University, 26 entries in the biblio

Global Marketing And Advertising


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Author by : Marieke de Mooij
Languange Used : en
Release Date : 2013-08-27
Publisher by : SAGE Publications

Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising (by Marieke de Mooij) offers a mix

Culture And Consumer Behavior


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Author by : Chi-Yue Chiu
Languange Used : en
Release Date : 2014-03
Publisher by : Now Publishers

Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical fra

Research In Consumer Behavior


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Author by : Russell W. Belk
Languange Used : en
Release Date : 2011-10-28
Publisher by : Emerald Group Publishing

Presents advanced consumer research, whether empirical or conceptual, qualitative or quantitative. This title features the papers which have been selected from the best papers at the 2011 Consumer Cul

Global Observations Of The Influence Of Culture On Consumer Buying Behavior


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Author by : Sarma, Sarmistha
Languange Used : en
Release Date : 2017-07-13
Publisher by : IGI Global

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase thei

Consumer Behavior Consumer As Decision Maker With Cultural Background


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Author by : Isabelle Pfeiffer
Languange Used : en
Release Date : 2002-03-04
Publisher by : GRIN Verlag

Seminar paper from the year 2000 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), NĂ¼rtingen University (University of Appli