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Consumer Behavior And Culture


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Author by : Marieke de Mooij
Languange Used : en
Release Date : 2010-09-29
Publisher by : SAGE Publications

The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital

Gender Culture And Consumer Behavior


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Author by : Cele C. Otnes
Languange Used : en
Release Date : 2012-04-27
Publisher by : Taylor & Francis

This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories

Handbook Of Culture And Consumer Behavior


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Author by : Sharon Ng
Languange Used : en
Release Date : 2015-04-07
Publisher by : Oxford University Press, USA

Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming incre

Cross Cultural Consumer Behaviour A Comparison Between Germany And The U S


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Author by : Eva Sutter
Languange Used : en
Release Date : 2005-03-04
Publisher by : GRIN Verlag

Seminar paper from the year 2004 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, Nürtingen University, 26 entries in the biblio

Culture And Consumer Behavior


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Author by : Chi-Yue Chiu
Languange Used : en
Release Date : 2014-03
Publisher by : Now Publishers

Culture and Consumer Behavior explains why understanding how culture influences consumer behavior is vital to successful international marketing efforts. The authors use a conceptual and empirical fra

Global Observations Of The Influence Of Culture On Consumer Buying Behavior


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Author by : Sarma, Sarmistha
Languange Used : en
Release Date : 2017-07-13
Publisher by : IGI Global

Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase thei

Consumer Behavior Consumer As Decision Maker With Cultural Background


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Author by : Isabelle Pfeiffer
Languange Used : en
Release Date : 2002-03-04
Publisher by : GRIN Verlag

Seminar paper from the year 2000 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (A-), Nürtingen University (University of Appli

Contemporary Issues In Marketing And Consumer Behaviour


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Author by : Elizabeth Parsons
Languange Used : en
Release Date : 2017-07-25
Publisher by : Routledge

This second edition of Contemporary Issues in Marketing and Consumer Behaviour has been completely revised and updated to keep pace with the latest developments, exploring fresh new themes in brand cu