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Customer Relationship Management


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Author by : Francis Buttle
Languange Used : en
Release Date : 2015-02-11
Publisher by : Routledge

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM prac

Customer Relationship Management


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Author by :
Languange Used : en
Release Date : 2007
Publisher by : Excel Books India

This book provides a perceptive on CRM that we believe has been lacking for some time i.e. how to use CRM and its implementation on ITES/BPO.This book gives an overview CRM its implementation on BPO/I

Customer Relationship Management


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Author by : Mr G Jason Goddard
Languange Used : en
Release Date : 2012-08-28
Publisher by : Gower Publishing, Ltd.

Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The bes

Customer Relationship Management


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Author by : KAUSHIK MUKERJEE
Languange Used : en
Release Date : 2007-07-25
Publisher by : PHI Learning Pvt. Ltd.

"This textbook on CRM, a new approach to marketing, is comprehensive and managerially very useful. Its case studies with a mixture of Indian and non-Indian cases, are extremely interesting and will be

Customer Relationship Management


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Author by : ALOK KUMAR RAI
Languange Used : en
Release Date : 2012-12-05
Publisher by : PHI Learning Pvt. Ltd.

This thoroughly revised and enlarged edition brings to light the latest developments taking place in the area of Customer Relationship Management (CRM), and focuses on current CRM practices of various

Customer Relationship Management


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Author by : Rajendra Kumar Sugandhi
Languange Used : en
Release Date : 2003-01-01
Publisher by : New Age International

Customer Relationship Management (Crm) Has Become A Vital Tool In Retaining Customers And Consolidating An Organisation S Market Share. This Book Presents A Clear And Succinct Exposition Of The Concep

Customer Relationship Management


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Author by : Lakshman Jha
Languange Used : en
Release Date : 2008
Publisher by : Global India Publications

A managers, whether brand-new to their postions or well established in the corporate hirearchy, can use a little brushing-up now and then. As customer loyalty increasingly becomes a thing of the past,

Customer Relationship Management


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Author by : Judith W. Kincaid
Languange Used : en
Release Date : 2003
Publisher by : Prentice Hall Professional

A practical blueprint to creating a successful CRM programme, this text provides real case studies, process examples and templates to make it easy to get started and then repeat the small steps.