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Principles Of Contemporary Marketing


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Author by : Louis E. Boone
Languange Used : en
Release Date : 2011
Publisher by : Thomson South-Western

PRINCIPLES OF CONTEMPORARY MARKETING, 15E, International Edition has proven to be the premier teaching and learning solution for principles of marketing courses. This best seller only grows stronger w

Principles Of Marketing 2006


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Author by : David L. Kurtz
Languange Used : en
Release Date : 2006-01-01
Publisher by : Thomson

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the firstedition. With each edition, this best selling author team builds and

Contemporary Marketing Update 2015


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Author by : Louis Boone
Languange Used : en
Release Date : 2014-01-01
Publisher by : Nelson Education

CONTEMPORARY MARKETING Update 2015 has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edi

Principles Of Marketing


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Author by : Ayantunji Gbadamosi
Languange Used : en
Release Date : 2013-11-19
Publisher by : Macmillan International Higher Education

Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering – including the reputation of the organization, s

Contemporary Marketing 2011


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Author by : Louis Boone
Languange Used : en
Release Date : 2010-01-01
Publisher by : Cengage Learning

Over the years, Boone and Kurtz’s CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses. With each groundbreaking new edition, this b

Fundamentals And Practice Of Marketing


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Author by : Adrian Mackay
Languange Used : en
Release Date : 2012-05-04
Publisher by : Routledge

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing. 'The Fundamentals and Practic

Contemporary Marketing Update 2006


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Author by : Louis E. Boone
Languange Used : en
Release Date : 2005-10-15
Publisher by : South-Western Pub

CONTEMPORARY MARKETING 2006 by Boone and Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds an