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Strategic Marketing Management


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Author by : Richard M.S. Wilson
Languange Used : en
Release Date : 2012-08-06
Publisher by : Routledge

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: *

Strategic Marketing Management


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Author by : Alexander Chernev
Languange Used : en
Release Date : 2014-06-15
Publisher by :

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delin

Strategic Marketing Management 8th Edition


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Author by : Chernev, Alexander
Languange Used : en
Release Date : 2014-06-15
Publisher by : Cerebellum Press

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delin

Strategic Marketing Management In Asia


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Author by : Syed Saad Andaleeb
Languange Used : en
Release Date : 2016-12-22
Publisher by : Emerald Group Publishing

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of

Strategic Market Management


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Author by : David A. Aaker
Languange Used : en
Release Date : 2010
Publisher by : John Wiley & Sons

Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools eithe

Strategic Marketing Management


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Author by : Robert J. Dolan
Languange Used : en
Release Date : 1991
Publisher by : Harvard Business School Press

This text for marketing management covers basic concepts and emerging issues through readings by leading academics and practitioners. Vital issues for the 1990s are explored: ethical and legal aspects

Strategic Marketing Management


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Author by : Helen Meek
Languange Used : en
Release Date : 2003
Publisher by : Routledge

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials

Cases In Strategic Marketing Management


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Author by : William J. McDonald (Ph. D.)
Languange Used : en
Release Date : 1998
Publisher by :

Contains 32 comprehensive cases representing a broad range of marketing problems. This work asks students to analyze a firm's situation and develop solutions for the problems, opportunities and threat

Strategic Marketing Management Rle Marketing


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Author by : Gordon Foxall
Languange Used : en
Release Date : 2014-09-15
Publisher by : Routledge

This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requir

Cim Coursebook 03 04 Strategic Marketing Management


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Author by : Helen Meek
Languange Used : en
Release Date : 2012-10-02
Publisher by : Routledge

Each coursebook includes access to MARKETINGONLINE, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the coursebook * Receive regular tutorials