Principles of Marketing (16th Edition)

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NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s…

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Principles Of Marketing Global Edition


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Author by : Philip T. Kotler
Languange Used : en
Release Date : 2017-07-17
Publisher by : Pearson Higher Ed

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2010
Publisher by : Pearson Education

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2005
Publisher by :

Principles Of Marketing Student Value Edition


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Author by : Philip Kotler
Languange Used : en
Release Date : 2011-01-28
Publisher by : Prentice Hall

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2005
Publisher by : Pearson Education

Principles of Marketing takes a practical, managerial approach to marketing. Continuing with tradition, it is

Contemporary Marketing


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Author by : Louis Boone
Languange Used : en
Release Date : 2013-01-01
Publisher by : Cengage Learning

CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marke

Principles Of Cost Accounting


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Author by : Edward J. Vanderbeck
Languange Used : en
Release Date : 2015-01-01
Publisher by : Cengage Learning

Introduce students to the essentials of cost accounting using the clear, concise and practical approach in PRI

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