Principles of Marketing (16th Edition)

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NOTE: This is a standalone product.

For Principles of Marketing courses that require a comprehensive text

Help students learn how to create customer value and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s…

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Principles Of Marketing


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Author by : Gary Armstrong
Languange Used : en
Release Date : 2014-10-01
Publisher by : Pearson Australia

The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, e

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2010
Publisher by : Pearson Education

'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the

Principles Of Marketing Student Value Edition


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Author by : Philip T. Kotler
Languange Used : en
Release Date : 2017-01-12
Publisher by : Pearson

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2005
Publisher by :

Exploring Management


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Author by : John R. Schermerhorn
Languange Used : en
Release Date : 2011-10-11
Publisher by : John Wiley & Sons

The primary goal of this edition of Exploring Managementis to help build core management competencies for toda

Principles Of Marketing


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Author by : Philip Kotler
Languange Used : en
Release Date : 2012-12-01
Publisher by : Financial Times/Prentice Hall

The goal of every marketer is to create more value for customers. The authors of this new European Edition hav

Principles Of Cost Accounting


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Author by : Edward J. Vanderbeck
Languange Used : en
Release Date : 2012-02-01
Publisher by : Cengage Learning

PRINCIPLES OF COST ACCOUNTING introduces the essentials of cost accounting in a well-organized, practical, and

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