Social Media Marketing: A Strategic Approach

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SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E builds on the strength of the first edition, adding to the book’s real-world focus with practical examples and case histories woven throughout the text. You’ll find more explicit focus on the marketing use of popular social media platforms, including both those that are well established and those that are emerging. Conceptual frameworks and the…

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Social Media Marketing A Strategic Approach


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Author by : Melissa Barker
Languange Used : en
Release Date : 2012-03-09
Publisher by : Cengage Learning

Social Media Marketing: A Strategic Approach promises to be the seminal textbook in the field with its distinc

Social Media Marketing A Strategic Approach


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Author by : CTI Reviews
Languange Used : en
Release Date : 2016-10-16
Publisher by : Cram101 Textbook Reviews

Facts101 is your complete guide to Social Media Marketing, A Strategic Approach. In this book, you will learn

Herding Cats


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Author by : Andrew Rohm
Languange Used : en
Release Date : 2014-07-15
Publisher by : Business Expert Press

One of the top marketing challenges that marketing managers and executives face today is to better understand

Tourism Marketing


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Author by : Nilanjan Ray
Languange Used : en
Release Date : 2017-09-01
Publisher by : CRC Press

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices,

Maximize Your Social


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Author by : Neal Schaffer
Languange Used : en
Release Date : 2013-09-06
Publisher by : John Wiley & Sons

Create and maintain a successful social media strategy for your business Today, a large number of companies st

Digital And Social Media Marketing


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Author by : Aleksej Heinze
Languange Used : en
Release Date : 2016-11-18
Publisher by : Routledge

Digital and Social Media Marketing: A Results-Driven Approach is an exciting new industry-led, research-inform

Strategic Social Media


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Author by : L. Meghan Mahoney
Languange Used : en
Release Date : 2016-09-15
Publisher by : John Wiley & Sons

Strategic Social Media is the first textbook to go beyond the marketing plans and how-to guides, and provide a

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