Strategic Brand Management: Building, Measuring, a…

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Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.Used Book in Good Condition

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Strategic Brand Management


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Author by : Kevin Lane Keller
Languange Used : en
Release Date : 2012-09-01
Publisher by : Pearson Academic

For students, managers and senior executives studying Brand Management. Keller's market leading strategic bran

Strategic Brand Management


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Author by : Kevin Lane Keller
Languange Used : en
Release Date : 2011
Publisher by : Pearson Education India

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strat

Strategic Brand Management 3 E


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Author by : Keller
Languange Used : en
Release Date : 2008-09-01
Publisher by : Pearson Education India

Keller, Strategic Brand Management, 3E Provides Insights Into How To Create Profitable Brand Strategies By Bui

Studyguide For Strategic Brand Management


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Author by : Keller
Languange Used : en
Release Date : 2006-10
Publisher by : Academic Internet Pub Incorporated

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from

Strategic Brand Management


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Author by : Kevin Lane Keller
Languange Used : en
Release Date : 2013-03-06
Publisher by : Pearson Higher Ed

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, bra

Competitive Success How Branding Adds Value


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Author by : John Andrew Davis
Languange Used : en
Release Date : 2010-03-08
Publisher by : John Wiley & Sons

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advant

The New Strategic Brand Management


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Author by : Jean-Noël Kapferer
Languange Used : en
Release Date : 2012-01-03
Publisher by : Kogan Page Publishers

Adopted internationally by business schools and MBA programmes, The New Strategic Brand Management is simply t

Strategic Brand Management


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Author by : Richard Rosenbaum-Elliott
Languange Used : en
Release Date : 2015-07-30
Publisher by : Oxford University Press, USA

Strategic Brand Management third edition, uniquely analyses the social andcultural aspects of brand strategy a

Kellogg On Branding


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Author by : Alice M. Tybout
Languange Used : en
Release Date : 2011-01-07
Publisher by : John Wiley & Sons

The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest

Brand Management


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Author by : Tilde Heding
Languange Used : en
Release Date : 2008-12-19
Publisher by : Routledge

For over two decades, it has been argued that the brand is an important value creator and should therefore be

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