Strategic Brand Management: Building, Measuring, a…

COMPUTERS / General



Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions–and thus improving the long-term profitability of specific brand strategies.Used Book in Good Condition

price: $236.83 Buy Now

Download Now Read Online

Strategic Brand Management


Download Now Read Online

Author by : Kevin Lane Keller
Languange Used : en
Release Date : 2013
Publisher by : Prentice Hall

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and str

Studyguide For Strategic Brand Management


Download Now Read Online

Author by : Keller
Languange Used : en
Release Date : 2006-10
Publisher by : Academic Internet Pub Incorporated

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from

Competitive Success How Branding Adds Value


Download Now Read Online

Author by : John Andrew Davis
Languange Used : en
Release Date : 2010-03-08
Publisher by : John Wiley & Sons

Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advant

Strategic Brand Management Global Edition


Download Now Read Online

Author by : Kevin Keller
Languange Used : en
Release Date : 2013-11-06
Publisher by : Pearson Higher Ed

For students, managers and senior executives studying Brand Management. Keller’s market leading strategic br

Strategic Brand Management


Download Now Read Online

Author by : Kevin Lane Keller
Languange Used : en
Release Date : 2013-03-06
Publisher by : Pearson Higher Ed

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, bra

Marketing Communications


Download Now Read Online

Author by : Micael Dahlen
Languange Used : en
Release Date : 2010-02-05
Publisher by : John Wiley & Sons

Marketing Communications: A Brand Narrative Approach is a mainstream, student-driven text which gives prominen

Strategic Brand Management


Download Now Read Online

Author by : Alexander Chernev
Languange Used : en
Release Date :
Publisher by : Cerebellum Press

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Man

Brand Management In Emerging Markets Theories And Practices


Download Now Read Online

Author by : Wang, Cheng Lu
Languange Used : en
Release Date : 2014-06-30
Publisher by : IGI Global

"This book provides valuable and insightful research as well as empirical studies that allow audiences to deve

The Handbook Of Brand Management Scales


Download Now Read Online

Author by : Lia Zarantonello
Languange Used : en
Release Date : 2015-08-05
Publisher by : Routledge

The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand mana

Strategic Brand Management


Download Now Read Online

Author by : Richard H. Elliott
Languange Used : en
Release Date : 2007-01
Publisher by : Oxford University Press, USA

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective

Leave a Reply